Eastspring Investments
Simplifying Investing: UX/UI Design for M Choice – Eastspring Investment
Year
2023
Role
UX/UI Design
Client
Eastspring Investments A Prudential plc company
/ Background
This project was developed for Eastspring Investments, where I led the UI design and ensured the product aligned with the client’s strategic and business goals. Working closely with a cross-functional team, I translated high-level requirements into an intuitive and cohesive digital experience. Eastspring Investments is a global asset manager recognized for delivering innovative and sustainable investment solutions across Asia. The M Choice app is one of their core digital products for Thai investors. My role focused on shaping the product’s UX and UI — transforming complex business needs into a seamless, user-friendly journey that empowers users to invest with confidence and clarity.
/ Problem
Although many Thai users understood the importance of retirement savings, they felt overwhelmed by the complexity of existing tools. Most customers simply wanted a straightforward answer to one question: “Will I have enough money when I retire?” Yet the tools available in the market and in Eastspring’s ecosystem were not designed for simplicity.
/ Design
After we framed the problem, my team and I explored a wide range of ideas. My approach was to translate complex business requirements into simple, actionable user flows that would help users get clear answers quickly while still supporting Eastspring’s investment objectives.
Eastspring Investments
Simplifying Investing: UX/UI Design for M Choice – Eastspring Investment
Year
2023
Role
UX/UI Design
Client
Eastspring Investments A Prudential plc company
/ Background
This project was developed for Eastspring Investments, where I led the UI design and ensured the product aligned with the client’s strategic and business goals. Working closely with a cross-functional team, I translated high-level requirements into an intuitive and cohesive digital experience. Eastspring Investments is a global asset manager recognized for delivering innovative and sustainable investment solutions across Asia. The M Choice app is one of their core digital products for Thai investors. My role focused on shaping the product’s UX and UI — transforming complex business needs into a seamless, user-friendly journey that empowers users to invest with confidence and clarity.
/ Problem
Although many Thai users understood the importance of retirement savings, they felt overwhelmed by the complexity of existing tools. Most customers simply wanted a straightforward answer to one question: “Will I have enough money when I retire?” Yet the tools available in the market and in Eastspring’s ecosystem were not designed for simplicity.
/ Design
After we framed the problem, my team and I explored a wide range of ideas. My approach was to translate complex business requirements into simple, actionable user flows that would help users get clear answers quickly while still supporting Eastspring’s investment objectives.
Eastspring Investments
Simplifying Investing: UX/UI Design for M Choice – Eastspring Investment
Year
2023
Role
UX/UI Design
Client
Eastspring Investments A Prudential plc company
/ Background
This project was developed for Eastspring Investments, where I led the UI design and ensured the product aligned with the client’s strategic and business goals. Working closely with a cross-functional team, I translated high-level requirements into an intuitive and cohesive digital experience. Eastspring Investments is a global asset manager recognized for delivering innovative and sustainable investment solutions across Asia. The M Choice app is one of their core digital products for Thai investors. My role focused on shaping the product’s UX and UI — transforming complex business needs into a seamless, user-friendly journey that empowers users to invest with confidence and clarity.
/ Problem
Although many Thai users understood the importance of retirement savings, they felt overwhelmed by the complexity of existing tools. Most customers simply wanted a straightforward answer to one question: “Will I have enough money when I retire?” Yet the tools available in the market and in Eastspring’s ecosystem were not designed for simplicity.
/ Design
After we framed the problem, my team and I explored a wide range of ideas. My approach was to translate complex business requirements into simple, actionable user flows that would help users get clear answers quickly while still supporting Eastspring’s investment objectives.