Principal CIMB
Redesigning the Onboarding Experience for Principal Thailand
Year
2023
Role
UX/UI Design
Client
Principal Thailand
/ Background
The Principal TH app is a financial tool developed by Principal Thailand in partnership with CIMB, a leading bank in the ASEAN region. The app was designed to combine two previous applications: Principal Mutual Fund TH and Principal Provident Fund TH. Its main goal is to create a simple, unified platform that allows users to manage both mutual funds and provident funds in one place, improving the overall financial experience.
/ Process
Based on usability testing insights, my team and I redesigned the onboarding flow to streamline the experience. Below is an overview of my four-step approach to tackling the problem.
Principal CIMB
Redesigning the Onboarding Experience for Principal Thailand
Year
2023
Role
UX/UI Design
Client
Principal Thailand
/ Background
The Principal TH app is a financial tool developed by Principal Thailand in partnership with CIMB, a leading bank in the ASEAN region. The app was designed to combine two previous applications: Principal Mutual Fund TH and Principal Provident Fund TH. Its main goal is to create a simple, unified platform that allows users to manage both mutual funds and provident funds in one place, improving the overall financial experience.
/ Process
Based on usability testing insights, my team and I redesigned the onboarding flow to streamline the experience. Below is an overview of my four-step approach to tackling the problem.
Principal CIMB
Redesigning the Onboarding Experience for Principal Thailand
Year
2023
Role
UX/UI Design
Client
Principal Thailand
/ Background
The Principal TH app is a financial tool developed by Principal Thailand in partnership with CIMB, a leading bank in the ASEAN region. The app was designed to combine two previous applications: Principal Mutual Fund TH and Principal Provident Fund TH. Its main goal is to create a simple, unified platform that allows users to manage both mutual funds and provident funds in one place, improving the overall financial experience.
/ Process
Based on usability testing insights, my team and I redesigned the onboarding flow to streamline the experience. Below is an overview of my four-step approach to tackling the problem.